Integrating Global Brand Storytelling
How Bruen Media Group's video production expertise brought together footage from around the world to create a cohesive brand narrative for ProMach's comprehensive liquid foods packaging solutions—from raw ingredients to palletized products ready for warehouse.
The Video Production Challenge
For global equipment manufacturers serving diverse markets, creating cohesive brand messaging requires integrating footage from multiple sources worldwide while maintaining consistent narrative flow and production quality. Our client—ProMach, a leading packaging and processing solutions provider for liquid foods—needed professional video production that unified their comprehensive portfolio into a single, compelling story.
ProMach serves the liquid foods market with everything from raw ingredient processing through complete turnkey production lines. Their solutions span soups, condiments, dairy products, prepared foods, oils, sauces, dressings, nut butters, jams, jellies, and countless other products. The challenge was demonstrating this breadth while creating a unified message that resonates with customers seeking either individual machines or complete integrated systems.
Video Production & Integration Expertise
Professional video editing and content integration delivers cohesive brand messaging:
Our Video Production & Integration Approach
At Bruen Media Group, this project demonstrated our expertise in not just original video production, but in integrating diverse footage sources into cohesive, professional narratives. We combined footage shot across multiple global locations with our own US-based production work to create a seamless brand story for ProMach's liquid foods division.
Comprehensive Portfolio Storytelling
Our video production strategy organized ProMach's extensive capabilities into a logical narrative flow that equipment buyers and systems integrators can immediately understand:
Complete Process Solution Messaging
- Raw to Warehouse: Comprehensive coverage from raw ingredient handling through palletized finished goods ready for distribution
- Process Technology: Batch retorting, cooking, sterilizing, conveying, feeding and handling capabilities showcased
- Primary Packaging: Filling, capping, closing, flexible packaging, and decorative labeling solutions integrated
- Secondary Packaging: Case packing, cartoning, case forming, trays, bundling, palletizing, and stretch wrapping demonstrated
- Turnkey Systems: Architect and general contractor approach for complete line design and implementation
Customer-Validated Partnership
Rather than relying solely on manufacturer messaging, our video production integrated authentic customer testimonials from Ken's Foods, validating ProMach's solutions through third-party experience:
Market-Specific Expertise Communication
Our video production showcased ProMach's deep understanding of liquid foods market challenges—critical for establishing credibility with prospective customers facing similar operational requirements:
Quick Changeovers: The video demonstrates how ProMach's equipment design addresses the liquid foods industry's need to run multiple products on single production lines with rapid changeover capabilities.
Labor Optimization: Equipment solutions that reduce manual handling requirements while maintaining food safety and quality standards.
Sanitation & Maintenance: Design features that enable thorough cleaning and easy maintenance—critical requirements in food production environments.
Safety Standards: Equipment designed for operator safety while meeting strict food industry regulations and sanitation protocols.
Video Integration & Post-Production Excellence
This project required sophisticated video editing and content integration capabilities. Bruen Media Group assembled footage from:
Global Equipment Footage: We integrated footage of ProMach equipment operating at customer facilities worldwide, ensuring consistent color grading, pacing, and narrative flow despite diverse source material. Critically, footage from international locations required translation and localization before being woven into the overall message flow—a complex process requiring careful timing adjustments, subtitle integration, and narrative restructuring to maintain seamless storytelling.
US-Based Production: Our team shot supplementary footage and customer testimonials in the United States, seamlessly blending new production with existing global content.
Technical Graphics & Overlays: We created graphics and text overlays that unified diverse footage sources while communicating technical capabilities and market applications.
Narrative Structure: Most critically, we crafted a cohesive story arc that takes viewers through ProMach's complete solution set—from understanding customer challenges through demonstrating comprehensive capabilities and validating performance through customer success stories—despite working with footage originally produced in multiple languages for different regional markets.
Video Production Results
The final video successfully positions ProMach as a comprehensive solutions provider for the liquid foods industry—capable of delivering everything from individual machines to complete turnkey production systems. By integrating footage from global sources with professional editing and strategic narrative development, Bruen Media Group created marketing content that works across trade shows, sales presentations, website marketing, and customer education.
This project demonstrates Bruen Media Group's expertise beyond traditional on-location video production. Our ability to integrate diverse footage sources, maintain brand consistency across varied content, and craft compelling narratives from complex technical portfolios makes us valuable partners for manufacturers with global operations and comprehensive product offerings.
Video Integration & Production FAQ
Full Video Transcript
See the complete narrative we crafted integrating global footage with strategic messaging for ProMach's liquid foods division.
"We service a variety of product types within the liquid foods market segment. Those include soups, condiments, dairy, prepared food products, oils, sauces, dressings, nut butter, jams and jellies, and a huge variety of other products."
"We answer our customer's needs at the machine and process level, but we also can help those customers with either cellular integrated systems, portions of a line, or we can help our customers with complete turnkey lines. So literally they bring us the product and we help them concept, design and deliver the full system to manufacture, package and make that product ready for their customers."
"When we choose our suppliers, we are employing the same principles that we do. Making salad dressing or any other decisions that are made is what is the best in the industry. We currently have 12 Modern filler packers throughout our four facilities doing various products. And we went down to their Long Island facility and seeing some of the equipment that they were making, rock solid engineering, ruggedly designed robust, but precise fillers. That was, that's what won us over."
"It's a large breadth of companies that service that market vertical all the way from processing. So taking the raw ingredients, blending those, processing those, getting them ready for packaging, all functions of primary packaging, which includes filling, labeling, capping, and then all of the secondary packaging applications."
"We had two major retailers tell us that they were going to start requiring two case stickers on a case. And that was not an easy thing for us. This is why we partner with companies like ID Technology. I believe in hiring experts when you have a problem as opposed to trying to do things in-house that you're not qualified for. So ID showed us a solution. With ID's help, we were able to implement that and it's been in place now for a year."
"Our customers face a variety of challenges on the front end when they're concepting a new process or package. Think of us like architect and general contractor for that new equipment. So we're gonna help them design that process, solve those problems, and then ultimately implement and deliver that equipment solution."
"From a system design standpoint, we spend time specifically in their market segment. So we know their challenges, we know their concerns. So when we are doing that line design work, we're thinking about how to help our customers optimize labor, help them with consistent and rapid changeovers, because that's one thing we see consistently in the liquid foods market is they run a variety of products on a given line, and ultimately they need to be able to change from product A to product B and get running very quickly."
"Quick changeovers, labor optimization, safe equipment, and also equipment that they can maintain and clean very well are all kind of key design features that we take into consideration."
"We also offer solutions for process technology, batch retorting, cooking, sterilizing, conveying, feeding and handling, filling, capping and closing, flexible packaging, decorative labeling, labeling and inkjet coating, case packing, cartoning, case forming and packing and trays, bundling, palletizing, stretch wrapping—going from raw ingredients to products on a pallet wrapped and ready to go into the warehouse."
"Our customers within those market verticals have specific needs, things they care about, and at the same time, we have technology that applies specifically to those market verticals. So when we approach a customer, it's easy for us to, number one, speak their language, understand what they care about, and bring the appropriate ProMach technologies to bear on their projects and applications."
Ready for Professional Video Production?
Whether you're in Northern Colorado or anywhere nationwide-and whether you need video production for healthcare, manufacturing, education, hospitality, or public service-Bruen Media Group brings 30+ years of expertise in transforming your message into compelling professional video content.