Unifying Global Manufacturing Excellence
How Bruen Media Group's international video production brought together US-based filming in Georgia with French facility footage to tell Zalkin's 160-year story—showcasing customized capping solutions, innovation leadership, and ProMach's strategic investment in global growth.
The International Video Production Challenge
For global equipment manufacturers with operations spanning multiple continents, creating unified brand messaging requires coordinating production across international facilities while integrating diverse footage sources and managing translation complexities. Our client—Zalkin, a ProMach company with 160 years of capping innovation across French and US operations—needed professional manufacturing video production that showcased their complete global capabilities, customization expertise, and strategic growth trajectory.
Zalkin operates manufacturing facilities in Montreal/France and Georgia, USA, with machines deployed in over 120 countries serving beverages (water, spirits), foods, home and personal care, and pharmaceutical applications. The challenge was demonstrating Zalkin's unique position as customization specialists while communicating ProMach's strategic investment in future growth—all while seamlessly integrating footage shot in the United States with content from French operations requiring translation and localization.
Global Manufacturing Excellence Metrics
Zalkin's international presence and ProMach investment trajectory:
Our International Video Production Approach
At Bruen Media Group, this manufacturing video production project required coordinating US-based filming at Zalkin's Georgia facility with integrating footage from their French operations. Our experience in international video production and translation management enabled us to create cohesive storytelling despite diverse source material, multiple languages, and complex technical messaging spanning 160 years of innovation.
US-Based Production & French Integration
Our video production team filmed extensively at Zalkin's Georgia facility, capturing:
Manufacturing Operations: Equipment production, quality control processes, and the engineering capabilities that support customized capping solutions for diverse industries.
Customer Testimonials: Authentic validation from US-based customers discussing Zalkin's build quality, responsiveness to engineering challenges, and equipment longevity—including machines still operating after 30 years.
Service & Support Infrastructure: Zalkin's lifecycle management team demonstrating parts support, conversions, upgrades, and the service network that extends equipment life and adapts to changing market needs.
We then integrated footage from Zalkin's French operations, requiring careful translation and localization to maintain narrative flow. French-language interviews and facility footage were translated, subtitled, and woven into the overall message seamlessly—creating a unified story despite the international production complexity.
Customization as Competitive Advantage
Our video production strategy emphasized Zalkin's differentiation through customized machine-making capabilities:
Innovation & Market Responsiveness
Our manufacturing video production showcased Zalkin's innovation capabilities and responsiveness to evolving market trends:
Innovation Leadership Demonstrated
- Dedicated Innovation Team: Special engineers focused on R&D with structured process from market request through product validation
- Advanced Technology Integration: Vision systems, cameras, robotics, and automation improving efficiency and quality
- Eco-Friendly Solutions: Tethered caps, lightweight plastic bottles, aluminum packaging, and sustainable initiatives
- ZC Lab Testing Facility: Proprietary testing capability for any cap type simulating real production conditions
- Future-Focused Development: Working with customers and cap manufacturers on 1-5 year solutions ahead of market needs
Equipment Longevity & Build Quality
Customer testimonials in our video production validated Zalkin's reputation for exceptional build quality and equipment lifespan:
ProMach Strategic Investment Story
Our video production communicated ProMach's acquisition of Zalkin and strategic growth investment—critical messaging for customers evaluating long-term equipment partnerships:
Partnership Heritage: ProMach's 2000 acquisition of Fowler Products began the Zalkin partnership, followed by full acquisition when the Zalkin family stepped away.
Global Investment: ProMach has invested in parts production capabilities worldwide, service technician networks across continents, and local presence supporting customer bases globally.
Future Commitment: The video announces ProMach's $15 million expansion investment, building capacity for tomorrow's growth and signaling market commitment for the next 90 years.
Translation & International Production Management
This project demonstrated Bruen Media Group's expertise managing complex international video production:
Footage from Two Countries: We shot original content in Georgia while integrating professionally produced footage from Zalkin's French operations, ensuring visual consistency despite different production teams and equipment.
Translation & Localization: French-language interviews required professional translation, subtitle timing, and careful integration into English-language narrative flow. We managed this process to maintain seamless storytelling without jarring transitions between language sources.
Cultural & Technical Messaging: The video needed to work for diverse global audiences—from North American customers to European partners to Latin American and Asian markets. Our production approach ensured messaging resonated across cultural contexts while maintaining technical precision.
Manufacturing Video Production Results
The final video successfully positions Zalkin as a global leader in customized capping solutions with 160 years of combined expertise, exceptional build quality validated by decades-long equipment lifespan, innovation leadership in sustainable packaging trends, and strategic backing from ProMach ensuring long-term growth and support capabilities.
This international video production serves Zalkin across global sales presentations, trade show displays worldwide, website marketing for multiple regional markets, and customer education demonstrating both technical capabilities and strategic stability. The seamless integration of US and French footage with professional translation management demonstrates Bruen Media Group's capabilities for manufacturers with international operations requiring sophisticated video production coordination.
International Manufacturing Video Production FAQ
Full Video Transcript
See the complete narrative integrating US production and translated French content into Zalkin's global story.
"There is something very special in Zalkin in every one of our employees. We make customized machines. There is a need for a starting point and the starting point is the customer wants to do something different, a differentiation to any of his competitor in the market. So they come to Zalkin with their needs, with their ideas, and then we develop a customized solution just only for them. This is what Zalkin knows how to do better than anyone else."
"Zalkin is a global company. We have machines in more than 120 countries around the world. We have two sites. One in Montreal, France and the other one in the United States in Georgia."
"We have an extended sales team in France, in Europe, and in North America. And we work with strong partners in Latin America, in Greater China and also in Asia. So we serve local customers, local brands, but also global partners."
"At Zalkin, we serve several industries mainly beverages including water, spirits, and also foods. And we serve also home and personal care, including pharmaceutical applications."
"In our solutions, we have to consider the speed, the flexibility, and the efficiency of the machines. We have to consider the low speeds with more flexibility, but also the high speed lines. We have a dedicated group for that. Special engineers dedicated to innovation and R&D, and we have a special process. We follow this process from the market request to the validation of the product at the end, and we also use different technology, including vision system, cameras, of course robotics, automation to improve our machine and to have more efficiency, more quality. And at the end a better solution for the customer."
"I've worked with Zalkin for a long time and we have worked at competitors and we always come back to Zalkin. The reason we do that is because of build quality. We have Zalkin cappers here that are 30 years old, probably as long as I've worked here. We still have machines sold in the seventies and still working because when you buy a Zalkin machine, it's a very strong machine, capable to produce for many, many years."
"We have people in different parts of the world that are Zalkin people, and they are calling on customers, servicing our customers on a daily basis. So when you look at Zalkin of Americas, we have people working every day on servicing the customer."
"Our facility in Georgia gives us a significant presence in the Americas. When you combine the expertise between the two entities, 160 years of experience, you can easily understand that Zalkin has seen a lot of applications and I think for our customers it's important. Especially as we start pushing the envelope and trying to do things faster, different closures, more complex closures."
"Our customers are coming with needs. They see the market moving toward that direction. Every week of the year, we have customers coming with cap manufacturers in developing solution for the next 1, 2, 3, 5 years. They are ahead of the market and we here at Zalkin with a team of people dedicated to work with customers, developing those solutions for tomorrow's consumers."
"So one of the trends that we're seeing is our customers wanting to be more eco-friendly and have green initiatives. Some of the things we're working with our customers on include tethered caps on lightweight plastic bottles, lighter weight packages, and most recently water in aluminum bottles."
"Zalkin has developed our own solution called ZC Lab where we can actually test any cap at any time as if it was in the real production. So we actually can give recommendation to our customers on what they need to improve to reach this kind of level of performance, level of quality."
"If the customer has new project for new caps, we have a dedicated team able to make the offer technically to support the customer for their choices and to install everything to make sure that everything will work perfectly during the installations and during the life of the machine."
"Service follows the trends within the industry. And by following the trends within the industry, they get an in-depth insight to what the consumer wants and needs. And that's where we try and respond to that. So what that does for us, and it does for the suppliers like Zalkin, is it means that people want us to respond quicker and we want the supplier Zalkin to respond quicker to the engineering challenges. And so when I speak to Zalkin, they're very responsive and they're very open to ideas about the new products that come along. And we work closely with them."
"The goal of the LCM team is to extend the lifecycle of our customer's equipment. So from the time they purchase their capping machine, we're here to help 'em with parts, conversions, and upgrades, and then any service needs they have. When they have a marketing change in a commodity or a product they wanna put out in the field, they look to us for conversions and upgrades. And then look to us to put those in place, install 'em for 'em, and then make sure that they run for a long time."
"In 2000, Fowler Products was one of the first companies that ProMach acquired in the packaging industry. So at that point, we became partners with Zalkin. When the Zalkin family decided that they were ready to step away, they sold the rest of the Zalkin business to ProMach with the understanding that we would continue to invest and help it grow."
"The investments that we've made around the world to be able to produce parts where our customers are, allow us to provide really excellent turnaround on parts. Another big component of investment that we've done is in our people. We have some of the best service technicians in the industry, strategically located around the world in Latin America, Brazil, North America, France, Asia, Spain."
"We're gonna invest money in people closer to our customers. It's really important that we have a local presence and with technical support to support our client base."
"There are tons of opportunity for Zalkin to build for the next 90 years. Our future opportunities out there will only happen if we are capable of keeping servicing our customers. ProMach is going to invest more than $15 million in an extension. We are gonna build capacity for our tomorrow's growth, and this is a signal to the market that we will be there for the next 90 years."
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